Changes to WhatsApp Business Platform pricing 📢⚠️

Hi there! 👋🏻

Starting October 1, 2026, Meta will begin charging for each service message delivered on the WhatsApp Business Platform. This includes non-template replies sent by human agents, bots, or AI solutions during the 24-hour customer service window. Service rates will be equal to the base utility and authentication rates corresponding to the recipient's market.

What will the cost per message be?

For messages sent to numbers in Colombia, Meta's reference rate is USD 0.0008 per service message delivered, once the free monthly quota has been used up. For recipients in other countries, the rate for the corresponding market will apply.

How does the free quota work?

• Each business phone number will have 1,000 free service messages per month. Once these are used up, Meta will charge for each additional service message delivered.
• Unused free messages do not roll over. The quota resets monthly for each number. This benefit applies only to Meta's charges.
• Utility templates sent within the 24-hour customer service window will also start being charged and will not be included in this free quota.

Billing for Sagicc services will be governed by each client's commercial terms. For more information, refer to Meta's official documentation. If you have questions about the impact on your operation, contact your account executive.

See you next time! 🚀